Case studyAgile Alliance
Shelf Space
Why the second version of a system is usually the one worth building — and what a grocery store taught us about running ads on WordPress.
Insights
Practical thinking for people who want to understand what’s actually happening in the AI agent era — not the hype, the work.
Real engagements, named outcomes.
Case studyAgile Alliance
Why the second version of a system is usually the one worth building — and what a grocery store taught us about running ads on WordPress.
Case studyAgile Alliance
How fifteen years of conference video became something an organization could actually act on.
Two studies here. Another is in progress; it appears when the work it describes is finished, not before.
Undated on purpose. These answer questions that don't expire.

The customer service agent didn’t malfunction. That’s the part worth sitting with.

A quiet inversion in computing — the network stops being a necessary inconvenience.

Autocomplete that can look back, decide what mattered, and keep going for paragraphs.

Prompting stops being command and becomes conversation — one human mind and one statistical one.
Observations, arguments and reads.

I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
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14 min

Relief does not always mean the pain is gone. Sometimes it means the nervous system has stopped treating the signal as an emergency.
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12 min

Thirteen steps, three phases, every checkpoint deliberate — and the moment the system waits for its designer’s answer.
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5 min

A rescue dog, an aggressive cancer, and a man who refused the first closed door. AI didn’t replace the expertise — it got him to it.
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7 min

Big projects used to feel like long hikes. What is lost when the walk disappears.
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19 min

What happens when the interface disappears and the machine begins to think with us.
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5 min

Voices drawn from archives rather than lungs — and what that does to trust.
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7 min

It began as a refusal to be complicit in cruelty. It ends, too often, as a logo a company can purchase.
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5 min

The same molecule sits in Parmesan and in Doritos — but only one address ever had to answer for it. How a 1968 letter became a syndrome named after a cuisine.
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13 min

Machines now sing without breath and without apprenticeship, inheriting not from teachers but from archives.
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5 min

Film will survive AI. The path that led people into it may not.
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6 min

Cinema staged inside the machine rather than in front of it.
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6 min

When a sentence can conjure a picture, the question stops being whether it’s possible and becomes whether it still means anything.
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5 min