· 14 min
Three and a Half Seconds
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
InsightsTagged
Agents
Everything tagged agents — case studies, briefings and insights together, because the subject cuts across all three.
Four pieces carry this tag.
Briefing· 8 min
The Machines We Built to Act for Us
The customer service agent didn’t malfunction. That’s the part worth sitting with.
· 5 min
Building the Machine That Builds the Article
Thirteen steps, three phases, every checkpoint deliberate — and the moment the system waits for its designer’s answer.
Briefing· 8 min
The Art of Prompting as Dialogue
Prompting stops being command and becomes conversation — one human mind and one statistical one.
Keep reading
Elsewhere in Insights.
Briefing
How Chatbots Actually Write (Without the Math)
Autocomplete that can look back, decide what mattered, and keep going for paragraphs.
The Vanishing Apprenticeship
Film will survive AI. The path that led people into it may not.
Synthetic Cinema
Cinema staged inside the machine rather than in front of it.
Briefing
What a Transformer Actually Costs
Every chatbot you have used runs on one idea from 2017. It is a good idea, and it comes with a bill that grows the longer you talk. Once you can see the bill, most of what is happening in AI right now stops looking arbitrary.