· 14 min
Three and a Half Seconds
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
- Agents
- AI practice
- Generative media
- Prompting
InsightsTagged
Prompting
Everything tagged prompting — case studies, briefings and insights together, because the subject cuts across all three.
Three pieces carry this tag.
Briefing· 12 min
How Chatbots Actually Write (Without the Math)
Autocomplete that can look back, decide what mattered, and keep going for paragraphs.
- AI practice
- LLMs
- Prompting
Briefing· 8 min
The Art of Prompting as Dialogue
Prompting stops being command and becomes conversation — one human mind and one statistical one.
- Agents
- AI practice
- EU AI Act
- Prompting
Keep reading
Elsewhere in Insights.
Briefing
The Machines We Built to Act for Us
The customer service agent didn’t malfunction. That’s the part worth sitting with.
Building the Machine That Builds the Article
Thirteen steps, three phases, every checkpoint deliberate — and the moment the system waits for its designer’s answer.
A Vaccine, a Laptop, and a Dog Named Rosie
A rescue dog, an aggressive cancer, and a man who refused the first closed door. AI didn’t replace the expertise — it got him to it.
Synthetic Cinema
Cinema staged inside the machine rather than in front of it.