· 5 min
Veganism
It began as a refusal to be complicit in cruelty. It ends, too often, as a logo a company can purchase.
- Consumer ethics
- Food
InsightsTagged
Food
Everything tagged food — case studies, briefings and insights together, because the subject cuts across all three.
Two pieces carry this tag.
· 13 min
The Truth About MSG
The same molecule sits in Parmesan and in Doritos — but only one address ever had to answer for it. How a 1968 letter became a syndrome named after a cuisine.
Keep reading
Elsewhere in Insights.
Briefing
What a Transformer Actually Costs
Every chatbot you have used runs on one idea from 2017. It is a good idea, and it comes with a bill that grows the longer you talk. Once you can see the bill, most of what is happening in AI right now stops looking arbitrary.
Three and a Half Seconds
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
Case study
Shelf Space
Why the second version of a system is usually the one worth building — and what a grocery store taught us about running ads on WordPress.
Case study
The Frozen Asset
How fifteen years of conference video became something an organization could actually act on.