Agile Alliance
Shelf Space
Why the second version of a system is usually the one worth building — and what a grocery store taught us about running ads on WordPress.
InsightsCase studies
Case studies
Evidence. Real engagements, named outcomes — what was actually built and what changed because of it.
Two case studies.
Agile Alliance
The Frozen Asset
How fifteen years of conference video became something an organization could actually act on.
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Elsewhere in Insights.
Briefing
What a Transformer Actually Costs
Every chatbot you have used runs on one idea from 2017. It is a good idea, and it comes with a bill that grows the longer you talk. Once you can see the bill, most of what is happening in AI right now stops looking arbitrary.
A Vaccine, a Laptop, and a Dog Named Rosie
A rescue dog, an aggressive cancer, and a man who refused the first closed door. AI didn’t replace the expertise — it got him to it.
Briefing
How Chatbots Actually Write (Without the Math)
Autocomplete that can look back, decide what mattered, and keep going for paragraphs.
Briefing
From Pixels to Possibility
Gutenberg’s press looked ordinary too. The case for calling this a printing-press moment, and the case against.