· 14 min
Three and a Half Seconds
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
- Agents
- AI practice
- Generative media
- Prompting
InsightsTagged
AI practice
Everything tagged ai practice — case studies, briefings and insights together, because the subject cuts across all three.
Five pieces carry this tag.
· 5 min
Building the Machine That Builds the Article
Thirteen steps, three phases, every checkpoint deliberate — and the moment the system waits for its designer’s answer.
- Agents
- AI practice
- Claude Code
- SKILLS
· 7 min
A Vaccine, a Laptop, and a Dog Named Rosie
A rescue dog, an aggressive cancer, and a man who refused the first closed door. AI didn’t replace the expertise — it got him to it.
- AI practice
- Drug discovery
- LLMs
- Medicine
Briefing· 12 min
How Chatbots Actually Write (Without the Math)
Autocomplete that can look back, decide what mattered, and keep going for paragraphs.
Briefing· 8 min
The Art of Prompting as Dialogue
Prompting stops being command and becomes conversation — one human mind and one statistical one.
Keep reading
Elsewhere in Insights.
Briefing
From Pixels to Possibility
Gutenberg’s press looked ordinary too. The case for calling this a printing-press moment, and the case against.
Briefing
The Machines We Built to Act for Us
The customer service agent didn’t malfunction. That’s the part worth sitting with.
Synthetic Cinema
Cinema staged inside the machine rather than in front of it.
Briefing
What a Transformer Actually Costs
Every chatbot you have used runs on one idea from 2017. It is a good idea, and it comes with a bill that grows the longer you talk. Once you can see the bill, most of what is happening in AI right now stops looking arbitrary.