
· 14 min
Three and a Half Seconds
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
- Agents
- AI practice
- Generative media
- Prompting
InsightsTagged
Everything tagged ai practice — case studies, briefings and insights together, because the subject cuts across all three.
Five pieces carry this tag.

· 14 min
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.

· 5 min
Thirteen steps, three phases, every checkpoint deliberate — and the moment the system waits for its designer’s answer.

· 7 min
A rescue dog, an aggressive cancer, and a man who refused the first closed door. AI didn’t replace the expertise — it got him to it.
Briefing· 12 min
Autocomplete that can look back, decide what mattered, and keep going for paragraphs.
Briefing· 8 min
Prompting stops being command and becomes conversation — one human mind and one statistical one.
Nearby, but not tagged ai practice.
Briefing
Gutenberg’s press looked ordinary too. The case for calling this a printing-press moment, and the case against.

Briefing
The customer service agent didn’t malfunction. That’s the part worth sitting with.

Cinema staged inside the machine rather than in front of it.

Case study
How fifteen years of conference video became something an organization could actually act on.