· 12 min
Pain Is Not a Wire
Relief does not always mean the pain is gone. Sometimes it means the nervous system has stopped treating the signal as an emergency.
- Medicine
- Neuroscience
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Neuroscience
Everything tagged neuroscience — case studies, briefings and insights together, because the subject cuts across all three.
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Elsewhere in Insights.
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A rescue dog, an aggressive cancer, and a man who refused the first closed door. AI didn’t replace the expertise — it got him to it.
Briefing
What a Transformer Actually Costs
Every chatbot you have used runs on one idea from 2017. It is a good idea, and it comes with a bill that grows the longer you talk. Once you can see the bill, most of what is happening in AI right now stops looking arbitrary.
Three and a Half Seconds
I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.
Case study
Shelf Space
Why the second version of a system is usually the one worth building — and what a grocery store taught us about running ads on WordPress.