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Photonics

Everything tagged photonics — case studies, briefings and insights together, because the subject cuts across all three.

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Briefing

What a Transformer Actually Costs

Every chatbot you have used runs on one idea from 2017. It is a good idea, and it comes with a bill that grows the longer you talk. Once you can see the bill, most of what is happening in AI right now stops looking arbitrary.

A dark room at evening, a closed notebook face down on a worn chair arm, and a band of lamplight falling through an open doorway across bare floorboards

Three and a Half Seconds

I built two speech tools for an audience of one. What they taught me was where the line sits between a tool you invoke and a tool you use.

A single freestanding modular shelving unit photographed as a quiet still-life in a minimalist space: clean rectangular compartments in a grid, some holding plain unbranded geometric forms and others deliberately empty, lit by dramatic directional light. A visual metaphor for fixed shelf positions holding rotating inventory.

Case study

Shelf Space

Why the second version of a system is usually the one worth building — and what a grocery store taught us about running ads on WordPress.

A cold archive of dormant film reels in blue shadow, one golden reel pulled into a shaft of warm light

Case study

The Frozen Asset

How fifteen years of conference video became something an organization could actually act on.

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