Marketing Summary
A marketing summary is a very help tool for focusing an organizations online marketing strategy.
Site focus:
Your online needs:
(list or summarize)
Keywords:
(adjectives or adverbs that reflect your organization)
Who is your target audience:
(single or multiple please list)
Your Message
:
We need help planning our online marketing startegy.
yes
no
Your clients needs:
(what do users visiting your site, or viewing your material want most?)
Your client’s likes:
(What do your clients like most about your company)
Your client’s dislikes:
(What are your client’s pet peeves about your industry?)
Who is your ideal client:
Your services or products:
(what primary services or product do you offer?)
web site personality - tone/style:
(professional, kid friendly, etc.)
Competition:
(name or web address)
Web sites you like
: (web address)
What is your
Unique Selling Proposition - UPS
(or company niche):
